Respond to Reviews

destination southcoast review response advice

Respond to Your Online Reviews

To share your business values with potential clients, be sure to take the opportunity to respond to your reviews. Even though your reviews come from existing clients, it’s your future clients who will be reading them as they decide whether or not to give you their patronage!

Responding to reviews shows that you care and that you’re staying on top of what your customers have to say about you. Taking the time to say thank you is important. It is much more efficient to keep an already satisfied client than it is to convince a new client to give you a try.

Use your responses to say something useful about your business values. If you have a client who reviews your business and comments that you give superb personal attention, respond with appreciation that the client noticed the work you put into making every customer’s experience with you feel individual and unique.

Using this approach, your happy customer will feel glad that they took the time to compliment you, and your secret audience of other readers who are thinking about giving your business a try will learn that you are a business owner that cares about building lasting, top-notch relationships.

It’s especially important to respond to a less-than-happy customer. Again, thank the customer for their feedback. Then consider how you can turn the situation into a gratifying one. Use the insights into your business to build better operations and tell your customer how their next visit will be improved. Not only may you regain the customer, you’ll be proving to all readers that excellence in customer service is important to you.

Being responsive turns your reviews into interactions and gives you a powerful venue for communicating your business values in a way that sets you apart from competitors.

For expert advice and techniques for building positive reviews that increase your business consumer base through good online buzz, contact the team at Beyond Bold Media which creates Destination SouthCoast and other innovative outreach solutions. Call 508-997-8844 to learn more or to find out when we’re holding our next seminar on how to go viral through reputation marketing.

Get on Page One of Google

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Destination SouthCoast helps you show up on Google’s page one!

Get your web listing on the first page of Google search results! There is a popular saying that you can hide a dead body on page two of Google search results. Don’t let your web site become a dead body. By following these simple steps or letting the web building experts at Destination South Coast help you, your online presence will soon be popping up high on the web’s most popular search engine.

The most important trick is to keep your web site full of active content. What is active content? Active content is made up of fresh postings that the Google software notices when it combs the web for sites that are worth putting up on page one as major players in cyberspace.

How do you keep your content fresh? You want to be updating your web site with new information every week! Blogs are the best way to get Google’s attention because not only do the articles contain words relevant to your business that help people find you, but blogs also are built with what are called “keyword tags” that categorize for Google which searches they should show up in.

Keep your web site interesting, up-to-date, and responsive to Google by knowing how to use blogs and keywords to your best turnout. Look for future blogs on Destination South Coast for hints on using keywords. As for blogs, get subjects into your writing that are related to what people might be searching for when they use Google to find your business.

For example, if you are a fish market, think about posting on your web site information about the most interesting catch-of-the-day. Include recipes and nutrition information. Be sure to mention your location and how you can be contacted. You want to come up on the search page first if an interested customer enters “seafood market near New Bedford” or asks Google “where can I buy lobster in the South Coast region?”

For help with using blogs and keywords to keep your content fresh and make it turn up on page one of a Google search, call Destination South Coast and the Beyond Bold Media marketing team that creates it at 508-997-8844.

What’s your Webutation?

webutation destination southcoast

What being said about you online?

Do you know what a Webutation is? Your potential customers do! A Webutation is the online reputation you’re building from the reviews others are leaving about you on sites like Google, Yelp and Facebook.

Have you checked your reviews? Look yourself up on Google and see if under your listing there is a notation that you have reviews. Click on Google Reviews and see what people are saying about you. Do the same thing on Yelp and Facebook.

If you have no reviews, start encouraging your satisfied clients to leave some. Studies have found that people trust an online review from a stranger almost as much as they trust a word-of-mouth referral from a friend. They certainly trust your Webutation more than they trust what you say about yourself on your own web site.

Now is the time to start building your Webutation as it is becoming the next hot thing in reputation marketing. Certainly if you find you have a negative or lukewarm review you want to take corrective action to build up your good scores.

For more information on how to be proactive about reputation marketing and building your outstanding Webutation, contact Destination SouthCoast to find out more about what we can do for your business. Visit www.destinationsouthcoast.com or call Beyond Bold Media at 508-997-8844.

Enthusiasm Sparks Reviews

Destination SouthCoast uses enthusiasm for ReviewsEnthusiasm inspires customers to want to review your business. Encourage that atmosphere and ask for reviews while your good service is fresh in your client’s mind!

Your business is meaningful to you; let customers know that. They want to see someone who is committed to the success of the business and passionate about what they do. They don’t want to support someone who is only after money. Explain why you love your business, why it is important and why you believe in it. Enthusiasm is contagious — so spread the enthusiasm.

Enthusiasm on your part also helps reviewers with ideas for what to say about you. If you run a restaurant, mention in conversation the importance to you about keeping an upbeat environment, offering excellent service, and cooking superb food.

This means, of course, that to encourage reviews you must engage with your clients on a more personal basis. Customers whom you pay attention to individually are usually favorably impressed. That opens the door for you to mention that you appreciate reviews and hand them a business card or incentive coupon with your web address on it where they can find instructions on how to post a review. This is the meat and potatoes of reputation marketing!

Contact Beyond BOLD Media at 508.997.8844 to ask how we can help you start your reputation marketing by kick starting reviews!

Reviews Bring in the Customers

Reputation Marketing at Destination SouthCoastReputation Marketing is based on the fact that good reviews bring in the customers! That’s a no-brainer. But how many reviews do you need? How do you get them? Where do they go? How do potential customers find them?

At Beyond BOLD Media, Reputation Marketing and getting reviews rolling for you is our expertise. Statistics show that 70% of people trust a review from a stranger as much as they would a recommendation from a friend. That’s astounding. So we start with interviewing your satisfied customer for positive input.

Statistics also show that as few as five good reviews can increase your consumer base by 20%. That’s a big jump for just a handful of upbeat testimonials.

Beyond BOLD Media also offers a hyperlocal Web hub called Destination SouthCoast to help people find your business in the Southeastern Massachusetts region in the towns of Wareham, Bourne, Marion, Mattapoisett, Middleborough, Freetown, Fairhaven, Dartmouth, and Westport. People especially want to know what’s being recommended in their own neighborhoods!

Come to the Beyond BOLD Media’s Destination SouthCoast launch party to find out more and sign up for your free basic listing. It’s being held April 8 from 6 to 8pm at 145 Fairhaven Road (Route 6) in Mattapoisett. Meet the team that will make the difference in your Web success!

Contact Beyond Bold Media at 508.997.8844 to ask how we can help you start your Reputation Marketing!