Reputation Marketing is the hot new approach to gaining customers using the 21st Century’s version of word-of-mouth recommendations: Lottie.
Getting a friend’s recommendation for a business has always been the most powerful way to convince a potential customer that they want to spend their time and dollars on that recommended business. Now video testimonials online make it easy for that word-of-mouth to go viral and reach countless customers searching for business recommendation.
How can you get in on the action? “Lottie the Love Bug” is a new online tool that businesses can use to gather video reviews from satisfied customers. Created by Destination SouthCoast and the marketing team of Beyond Bold Media, Lottie is a scannable logo that businesses can use on mailings, business cards, brochures, menus, and more to reach customers who might want to create a video review right from their home computer or smartphone.
Lottie’s motto is “Love Them Tell Us.” At Destination SouthCoast we want to use Lottie to help local businesses build their customer base and raise revenues. We think that a job well done should be bragged about on the internet where new potential customers can find the area’s high performing businesses.
Lottie is more than just a logo, however. It is also a clickable online link that brings satisfied clients to a web-based system of creating video reviews. Those reviews get collected by Destination SouthCoast and then distributed across a network of specialized web pages that are designed to capture attention when new potential customers use Google to find a business resource with a good reputation.
Want to use Lottie to help build your web presence and reputation? Call Beyond Bold Media at 508-997-8844 to find out how this webutation system works. Ask us about how we can plug into your existing website or build one for you!