Benefits of Destination SouthCoast

Destination SouthCoast Benefits

Destination SouthCoast puts you on the cyber map.

What are the benefits of being part of the Destination SouthCoast revolution? With our system of hyperlocal reputation marketing, you benefit from high visibility on the internet and a network of customer reviews that convince others that you are a business worth frequenting!

Destination SouthCoast is a powerful alternative to other advertising approaches. Unlike television, radio or print, our marketing has staying power and is affordable in comparison to traditional approaches that people are increasingly ignoring.

So what do we do? Destination SouthCoast is a free directory of businesses in the SouthCoast area for people who live here or are looking to relocate to a new home or visit the area. It is the place that specializes in letting residents find out who is in their own backyard.

Along with the directory there is the option of signing up for video testimonial services that accompany your listing. These reviews are your good word-or-mouth turned into convincing sales tools that people can find online. Studies show what shoppers believe reviews more than they believe what a vendor says about its own business. Five reviews can increase your customer base by 20 percent!

Destination SouthCoast is also dedicated to helping your business show up on page one of the Google search results for your field. Even if you already have a web site, we know how to optimize your visibility online.

Finally, Destination SouthCoast hosts Tuesday night seminars and networking opportunities at its 145 Fairhaven Road location in Mattapoisett. Every other week people gather here for free to learn more about what we have to offer and meet other business owners who are using hyperlocal reputation marketing to advance their enterprises online.

Our next gathering is Tuesday May 27. Call Destination SouthCoast’s creator Beyond BOLD Media at 508-997-8844 for more information, to let us know you’re coming, or to set up a private consultation to learn what we can do for you and what you can be doing for yourself to grow beyond what traditional marketing can offer you.

Respond to Reviews

destination southcoast review response advice

Respond to Your Online Reviews

To share your business values with potential clients, be sure to take the opportunity to respond to your reviews. Even though your reviews come from existing clients, it’s your future clients who will be reading them as they decide whether or not to give you their patronage!

Responding to reviews shows that you care and that you’re staying on top of what your customers have to say about you. Taking the time to say thank you is important. It is much more efficient to keep an already satisfied client than it is to convince a new client to give you a try.

Use your responses to say something useful about your business values. If you have a client who reviews your business and comments that you give superb personal attention, respond with appreciation that the client noticed the work you put into making every customer’s experience with you feel individual and unique.

Using this approach, your happy customer will feel glad that they took the time to compliment you, and your secret audience of other readers who are thinking about giving your business a try will learn that you are a business owner that cares about building lasting, top-notch relationships.

It’s especially important to respond to a less-than-happy customer. Again, thank the customer for their feedback. Then consider how you can turn the situation into a gratifying one. Use the insights into your business to build better operations and tell your customer how their next visit will be improved. Not only may you regain the customer, you’ll be proving to all readers that excellence in customer service is important to you.

Being responsive turns your reviews into interactions and gives you a powerful venue for communicating your business values in a way that sets you apart from competitors.

For expert advice and techniques for building positive reviews that increase your business consumer base through good online buzz, contact the team at Beyond Bold Media which creates Destination SouthCoast and other innovative outreach solutions. Call 508-997-8844 to learn more or to find out when we’re holding our next seminar on how to go viral through reputation marketing.

How to Gather Video Reviews Using Lottie

destination south coast lottie the love bug

Lottie is a new Web tool for video reviews!

Reputation Marketing is the hot new approach to gaining customers using the 21st Century’s version of word-of-mouth recommendations: Lottie.

Getting a friend’s recommendation for a business has always been the most powerful way to convince a potential customer that they want to spend their time and dollars on that recommended business. Now video testimonials online make it easy for that word-of-mouth to go viral and reach countless customers searching for business recommendation.

How can you get in on the action? “Lottie the Love Bug” is a new online tool that businesses can use to gather video reviews from satisfied customers. Created by Destination SouthCoast and the marketing team of Beyond Bold Media, Lottie is a scannable logo that businesses can use on mailings, business cards, brochures, menus, and more to reach customers who might want to create a video review right from their home computer or smartphone.

Lottie’s motto is “Love Them Tell Us.” At Destination SouthCoast we want to use Lottie to help local businesses build their customer base and raise revenues. We think that a job well done should be bragged about on the internet where new potential customers can find the area’s high performing businesses.

Lottie is more than just a logo, however. It is also a clickable online link that brings satisfied clients to a web-based system of creating video reviews. Those reviews get collected by Destination SouthCoast and then distributed across a network of specialized web pages that are designed to capture attention when new potential customers use Google to find a business resource with a good reputation.

Want to use Lottie to help build your web presence and reputation? Call Beyond Bold Media at 508-997-8844 to find out how this webutation system works. Ask us about how we can plug into your existing website or build one for you!

 

Get on Page One of Google

google logo

Destination SouthCoast helps you show up on Google’s page one!

Get your web listing on the first page of Google search results! There is a popular saying that you can hide a dead body on page two of Google search results. Don’t let your web site become a dead body. By following these simple steps or letting the web building experts at Destination South Coast help you, your online presence will soon be popping up high on the web’s most popular search engine.

The most important trick is to keep your web site full of active content. What is active content? Active content is made up of fresh postings that the Google software notices when it combs the web for sites that are worth putting up on page one as major players in cyberspace.

How do you keep your content fresh? You want to be updating your web site with new information every week! Blogs are the best way to get Google’s attention because not only do the articles contain words relevant to your business that help people find you, but blogs also are built with what are called “keyword tags” that categorize for Google which searches they should show up in.

Keep your web site interesting, up-to-date, and responsive to Google by knowing how to use blogs and keywords to your best turnout. Look for future blogs on Destination South Coast for hints on using keywords. As for blogs, get subjects into your writing that are related to what people might be searching for when they use Google to find your business.

For example, if you are a fish market, think about posting on your web site information about the most interesting catch-of-the-day. Include recipes and nutrition information. Be sure to mention your location and how you can be contacted. You want to come up on the search page first if an interested customer enters “seafood market near New Bedford” or asks Google “where can I buy lobster in the South Coast region?”

For help with using blogs and keywords to keep your content fresh and make it turn up on page one of a Google search, call Destination South Coast and the Beyond Bold Media marketing team that creates it at 508-997-8844.

Get on Page One of Google

google logo

Destination SouthCoast helps you show up on Google’s page one!

Get your web listing on the first page of Google search results! There is a popular saying that you can hide a dead body on page two of Google search results. Don’t let your web site become a dead body. By following these simple steps or letting the web building experts at Destination South Coast help you, your online presence will soon be popping up high on the web’s most popular search engine.

The most important trick is to keep your web site full of active content. What is active content? Active content is made up of fresh postings that the Google software notices when it combs the web for sites that are worth putting up on page one as major players in cyberspace.

How do you keep your content fresh? You want to be updating your web site with new information every week! Blogs are the best way to get Google’s attention because not only do the articles contain words relevant to your business that help people find you, but blogs also are built with what are called “keyword tags” that categorize for Google which searches they should show up in.

Keep your web site interesting, up-to-date, and responsive to Google by knowing how to use blogs and keywords to your best turnout. Look for future blogs on Destination South Coast for hints on using keywords. As for blogs, get subjects into your writing that are related to what people might be searching for when they use Google to find your business.

For example, if you are a fish market, think about posting on your web site information about the most interesting catch-of-the-day. Include recipes and nutrition information. Be sure to mention your location and how you can be contacted. You want to come up on the search page first if an interested customer enters “seafood market near New Bedford” or asks Google “where can I buy lobster in the South Coast region?”

For help with using blogs and keywords to keep your content fresh and make it turn up on page one of a Google search, call Destination South Coast and the Beyond Bold Media marketing team that creates it at 508-997-8844.

What’s your Webutation?

webutation destination southcoast

What being said about you online?

Do you know what a Webutation is? Your potential customers do! A Webutation is the online reputation you’re building from the reviews others are leaving about you on sites like Google, Yelp and Facebook.

Have you checked your reviews? Look yourself up on Google and see if under your listing there is a notation that you have reviews. Click on Google Reviews and see what people are saying about you. Do the same thing on Yelp and Facebook.

If you have no reviews, start encouraging your satisfied clients to leave some. Studies have found that people trust an online review from a stranger almost as much as they trust a word-of-mouth referral from a friend. They certainly trust your Webutation more than they trust what you say about yourself on your own web site.

Now is the time to start building your Webutation as it is becoming the next hot thing in reputation marketing. Certainly if you find you have a negative or lukewarm review you want to take corrective action to build up your good scores.

For more information on how to be proactive about reputation marketing and building your outstanding Webutation, contact Destination SouthCoast to find out more about what we can do for your business. Visit www.destinationsouthcoast.com or call Beyond Bold Media at 508-997-8844.

Enthusiasm Sparks Reviews

Destination SouthCoast uses enthusiasm for ReviewsEnthusiasm inspires customers to want to review your business. Encourage that atmosphere and ask for reviews while your good service is fresh in your client’s mind!

Your business is meaningful to you; let customers know that. They want to see someone who is committed to the success of the business and passionate about what they do. They don’t want to support someone who is only after money. Explain why you love your business, why it is important and why you believe in it. Enthusiasm is contagious — so spread the enthusiasm.

Enthusiasm on your part also helps reviewers with ideas for what to say about you. If you run a restaurant, mention in conversation the importance to you about keeping an upbeat environment, offering excellent service, and cooking superb food.

This means, of course, that to encourage reviews you must engage with your clients on a more personal basis. Customers whom you pay attention to individually are usually favorably impressed. That opens the door for you to mention that you appreciate reviews and hand them a business card or incentive coupon with your web address on it where they can find instructions on how to post a review. This is the meat and potatoes of reputation marketing!

Contact Beyond BOLD Media at 508.997.8844 to ask how we can help you start your reputation marketing by kick starting reviews!

Reviews Bring in the Customers

Reputation Marketing at Destination SouthCoastReputation Marketing is based on the fact that good reviews bring in the customers! That’s a no-brainer. But how many reviews do you need? How do you get them? Where do they go? How do potential customers find them?

At Beyond BOLD Media, Reputation Marketing and getting reviews rolling for you is our expertise. Statistics show that 70% of people trust a review from a stranger as much as they would a recommendation from a friend. That’s astounding. So we start with interviewing your satisfied customer for positive input.

Statistics also show that as few as five good reviews can increase your consumer base by 20%. That’s a big jump for just a handful of upbeat testimonials.

Beyond BOLD Media also offers a hyperlocal Web hub called Destination SouthCoast to help people find your business in the Southeastern Massachusetts region in the towns of Wareham, Bourne, Marion, Mattapoisett, Middleborough, Freetown, Fairhaven, Dartmouth, and Westport. People especially want to know what’s being recommended in their own neighborhoods!

Come to the Beyond BOLD Media’s Destination SouthCoast launch party to find out more and sign up for your free basic listing. It’s being held April 8 from 6 to 8pm at 145 Fairhaven Road (Route 6) in Mattapoisett. Meet the team that will make the difference in your Web success!

Contact Beyond Bold Media at 508.997.8844 to ask how we can help you start your Reputation Marketing!

 

BOLD Moves Real Estate

Ryan G. Loves BOLD Moves Real Estate ♥♥♥♥♥

BOLD Moves Real Estate♥♥♥♥♥  5 Hearts! Love Them? Tell Us!

BOLD Moves Real Estate  is cutting edge Real Estate that is Beyond Full Service and Ryan Goldrick and his wife utilized BOLD Moves Real Estate for the sale of their former home, and then the purchase of their new home. Here is what he has to say about his experience with BOLD Moves Real Estate.

httpv://youtu.be/E5327WmpOhc

Thank you Ryan! By the way, Ryan had such a great experience with us, he is now at our Agent Rising Real Estate School!

Clients come first with BOLD Realtors. Many customized programs for sellers and buyers; websites for all full service listings, Massive Online Marketing Exposure. Creative and Old Fashioned service. combines! All of our BOLD Realtors own an iPad and are ready to go paperless with you! Whether you are looking for lightning fast efficiency or personal hand holding, we look forward to working with you!

BOLD Moves Real Estate  is cutting edge Real Estate.  Full Service and Beyond!  508-999-9800. http://boldmovesrealestate.com.

What is the Difference between Reputation Management and Reputation Marketing?

ladyb48What is the difference between Reputation Management and Reputation Marketing?

Lots of people are commenting, liking, reviewing, friending and yelping in cyberspace. What does that mean for your business? Reputation management was the first stage that businesses went through when they realized that what customers said about them online was affecting revenues either positively or negatively. They started to google themselves to see and respond to online testimonials. But reputation management is like chasing the train after it has already left the station!

Reputation marketing is like conducting that train. Reputation marketing is a combination of reputation management and branding. By taking action to stimulate reviews for your business, you can influence your reputation for the positive! Here are some steps to take for starting your reputation marketing campaign:

1) Ask your happy customers to give you reviews.

2) Make sure you respond to any unhappy customers to show good faith action. Even though you want to do anything possible to avoid the unfavorable spotlight, nobody is perfect. Proving that you care can still make a good impression.

3) Post your testimonials online on Facebook, Linked In, your Web site, and in YouTube videos.

4) Encourage Yelping.

5) Google yourself regularly to do your management work and find out who’s saying what about you. When you find reviews, be sure to thank the reviewers, good and bad, for the opportunity to improve your business.

Destination SouthCoast is making Reputation Marketing front and center in your marketing efforts.  Please contact us to be part of our pilot program!